Tagged: future

One of the only areas of the wearable technology market that has matured to the point where its advocate base is wider than just early adopters, is fitness trackers. Sure, recently we’ve seen Nike release real-life versions of the clothing tech from Back to the Future 2 but coupled with a prohibitively high price tag for most, these are unlikely to go much beyond shares and likes across social media for the few days after the story breaks. But as more tech companies realise the potential of wearable devices and more fashion brands warm to the idea of smart clothing, we’ll see two huge industries that will try – and often combine – to make wearables more than just a sought-after christmas gift for 2016/2017.